Content is not a collection of words that form a unique post, it`s about giving valuable information to user who came here in search of an answer.
Related post: Link Building is Dead, Who Can Replace It?
So, your first priority should be user and not the search bot. And to reach those particular users who`re in search of your post, you need to optimize the post, with those keywords which are searched by most of them. Unfortunately what happened is concentration over the secondary thing increased i.e on optimizing for search bots, and this pawed way to low quality blogs.
Thanks to Google Panda, from last 12 months this changed completely, forcing all of blog owners to concentrate on posts rather than search bots.
Sorry to bore you, I just want you to know how blogging and importance of content changed with time.
Now back to your question, are meta tags important?
If you want me to answer at once I will definitely say, “It`s not important!”
Well, if you what me to elaborate, here it is.
Prior to this let`s see what actually meta tags mean.
Don`t miss this: 10 On Page SEO Optimization Techniques to Improve Rankings
Do you know what are meta tags?
I hope you all knew, it`s code added in header of a webpage.
Or else I `d like to keep it simple in SEO point of view, it about Title tag, Meta description and tags (meta tags).
So now how important is to add keywords in Title?
As I mentioned in above paragraph that your main priority should be users and not search bot, it`s very difficult to satisfy both of them.
So, what I prefer is add attractive titles rather than keyword stuffed one.
#Tip: Jot down different variations of the title on a paper, or ask your friends to give variations. Try to play with long tail keywords, this can bring more search traffic as well as impress user as it looks very simple.
Don`t miss this: 5 Proven Ways of Internal Linking to Increase Page Views
What about Meta description?
I don`t recommend this anymore, even if you`re on static site now it`s not important to have keywords in meta description.
Two days back, when I Goggled business keyword I saw all static sites are not displaying meta description some are with keywords from content, few are from rich snippets are few from meta description.
Do you want to me tell about blog now? (Not important, of no use)
like wise meta tags, this don`t help you to rank higher or improve your SERPs. I don`t recommend it for blogs, static websites it depends on you.
Should I Consider H1, H2… Tags?
Of course you need to.
But append some attractive words with it, like numbers, how to and those words which have negative impact. With blogging you can take negative words to impact positively.
For those who`re busy and can`t read whole post.
Forget about adding keywords in meta description or meta keywords, anyway you can try it with Title of the post, H1, H2 tags. As now Google is extracting meta description from post it`s recommended to add keywords phrases in your post, also try with keyword synonyms.
What do you think? Meta tags still have any importance in SEO? Don`t hesitate to share your view in comments.