10 On Page SEO Optimization Techniques to Improve Rankings

 SEO



These days am seeing more offline businesses starting there online marketing campaigns, and there very first step is to start a new blog. I appreciate it, as we all are seeing that how blogging is influencing social media, getting into blogging is clever move from their side.

Those who don`t think blogging is important read this 5 Reasons Why Do You Need a Blog for Your Business.

Now, to be success full in blogging you must be damn serious about On-page SEO Optimization techniques. Still on-page is very very crucial for ranking. Let`s get started, now!

10 Most Important Techniques in On page SEO optimization

#1 Keyword Analysis, Most Important Step

Without this you can`t expect even a dime from online. I`m not going to write why it`s important or something normal stuff, hope you all knew. Instead am going to write how to do it. That`s better right?

As you know it`s damn crucial! Take as much time as you can to get best keywords for your business.

  • What is your business about?
  • For whom you`re providing your service?
  • What your users expecting from you?

I`m trying to make it small but cover all points. Ask yourself these 3 questions, then collect some information from online as well as offline books about the topic.

Using Google`s FREE keywords tool, see how you can select the best keyword out of it.

Tip: Select long tail keywords, with low competition and high searches, this will help you get rankings quuickly.

#2 Optimizing URL and Meta Tags

As now you have keywords, optimize post URL and Title with targeted keyword.

Add keywords in post URL, Title and meta tags. If you`re using WordPress CMS use SEO plugin by Yoast, it makes your work easy.

Coming to TITLE, your title should attract readers and at the same time it should be optimized to search engine with keyword in it.

I knew it`s tough! If you`re not getting a title justifying both users and search bots then go with satisfying users. Believe me it works.

Tip: Use number in the title with keywords as I did ;)

#3 What is Robots.txt file?

This file tells search bots what to index and what not to index. In simple words, it`s like a rules for search bots.

Popular CMS all have Robots.txt by default, in case if you want to disallow search engine from indexing any page you add it here.

Get more about Robots.txt here

#4 Optimized Content Gets You More Traffic

Content is king? Heard millions of time, but who is making content king? Who is showing this king to all? That`s keywords in it.

Include your targeted keywords in H1, H2 and H3 tags. (try with different relevant keywords, don`t just rely on one single keyword.)

Repeat keywords in first, middle and last paragraph of the post. Don`t forget to use synopsis of the keyword.

For instance

“best travel places in december” is the keyword and “top places to travel in december” related keyword.

Adding these two forms of keywords in your blog post will increase to rank for more keywords, which in-turn increase your traffic.

#5 Image Optimization with alt and title tags

Don`t miss any form of getting traffic, optimizing images seem less important to those whose niche is more related to information than images.

Optimized images is one among the factor to rank in SERPs. So don`t neglect it.

Image name, alt, title fill it with targeted keywords.

Here is a sample for you.

<imge src=”/cbt.jpg” alt=”blogging tips” title=”Captured blogging tips”>

Related post: How To Optimize Image Size To Improve Your Rankings

#6 Internal linking to Increase Page Views

I wrote a complete post on internal linking and how it can help you increase traffic, so take time to read it.

Here is the post, 5 Proven Ways of Internal Linking to Increase Page Views

For now, I will just write most important points.

Use targeted keywords while linking to your internal post, and link should be dofollow link. (What is dofollow and nofollow)

Google will allow to add 100 links from a post, so don`t hesitant to link.

Note: But this does not mean that you link unnecessary to post, if you think the link gives more information about the topic then it`s recommended.

#7 Pagination to Avoid Duplicate Content

This new concept started by Google to avoid duplicate content on site. Inshort, like you have list of posts on home page when you click on older post, page/2 is appended to main domain.

In same way if you`re having an eCommerce site this problem raises in product listing, using pagination will help search engines to know, which link to index and which link to ignore.

It`s simple if you`re using SEO plugin by Yoast..

More in detail about Pagination here.

#8 Canonical URLs

Another interesting concept introduced buy Google, again to avoid duplicate content. When same content is displayed for 2 different URLs using canonical tag instructs search bots to ignore one among them.

Note: Anyway Google is smart enough, that it slect appriate link among both, if you`re not using pagination or canonical tags. But for better ranking it`s recommended.

Google`s Matt Cutts writing about Canonical URLs, here.

#9 No Indexing Tags and Categories

If you`r only one author on blog then home page and author profile looks same. Also tags, categories all these increase duplicate content, though you`re writing unique content, Google sees as duplicate content.

And again SEO plugin by Yoast makes this work easy, you just need to select the check box and it`s done!

10# Include Site Maps and Submit it to Google

Sitemaps helps search engines to know your site/blog link pattern and this will decrease search bots work. Helps to crawl more links and index more posts, increasing traffic.

There are lots of plugins to make this work easy for you. All are for FREE!

Tip: Now this is bonus tip, add your blog to Google webmaster tool, Bing webmaster tool. This will help you know how these search bots are seeing your blog.

If you have any face problem handling pagination or any other technique content me on FB. Will be there to help you :)

Don`t forget to share with your friends!

+Khajamoin is founder of Captured Blogging Tips. You can contact him on FB or twitter. Feel free try below links.

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Author: 

+Khajamoin is founder of Captured Blogging Tips. You can contact him on FB or twitter. Feel free try below links.

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13 Responses

  1. ChadrackJanuary 2, 2013 at 7:09 pmReply

    Hi Khaja,

    As an SEO content writer I must agree with you that on-page SEO optimization is truly the easiest way to ranking high on the search engines. Good thing is that you have control over what you do unlike off-page SEO. And thanks for the tips they are truly useful.
    Chadrack recently posted..FREE Web Hosting Giveaway: Announcing the Winners!My Profile

  2. KumarJanuary 2, 2013 at 7:47 pmReply

    Hi Khaja

    I believe these are truly the most important techniques. I at one time was completely unaware of these techniques but gradually picking up from everywhere.

    Kumar
    Kumar recently posted..When Nokia was Caught Sleeping &#8211; An InfographicMy Profile

    • Khaja moinJanuary 3, 2013 at 4:39 pmReply

      Hi Kumar,

      Yes, every person starts with basic. Even I was null when I started blogging.

      Browsing and sharing is what made me to know more about SEO and blogging.

      Here am just sharing what I learned in 2 years.

      Thanks kumar for dropping your comment here.

      ~@Khajamoin1
      Khaja moin recently posted..How to Install WordPress Theme – 2 Ways of InstallingMy Profile

  3. Sue NealJanuary 2, 2013 at 9:01 pmReply

    Hi Khaja,

    This is one of the best blog posts I’ve read about on-page SEO – you’ve summarized everything so clearly. I think I’m on with most of it, but need to find out more about Robots txt.

    I don’t useYoast, found it a bit too complicated, so I’ve stuck to All in One SEO and I also use a paid plugin called Push Button SEO, which I find very effective.

    Thanks very much for all these helpful tips – excellent!

    Sue
    Sue Neal recently posted..Become a Better Writer in 2013: Two New Year Resolutions to Make it HappenMy Profile

    • Khaja moinJanuary 3, 2013 at 3:57 amReply

      Hi Sue Neal,

      It`s really good to hear such appreciative comments from your end.

      I use both All in one SEO and Yoast for my two blogs. I personally prefer Yoast as it makes my work more easy.

      Anyway I use All in one SEO on this blog.

      Thanks for sharing your experience here with our readers.

      ~@Khajamoin1
      Khaja moin recently posted..Dofollow Forums List to Increase Blog TrafficMy Profile

  4. bloggerJanuary 3, 2013 at 12:31 amReply

    no9: not indexing cats and tags.
    im using wordpress and im the only one author. Why should I block tags and categories indexing???
    I should have stayed on blogger though.

  5. Raaj TrambadiaJanuary 3, 2013 at 8:16 pmReply

    Khaja, one question – do you ‘believe’ in Google image traffic? If so, why? If not, then why not?

    I hope to receive an answer because I’m considering this to be a long discussion! :)
    Raaj Trambadia recently posted..3 Best Free WordPress Security PluginsMy Profile

    • Khaja moinJanuary 4, 2013 at 3:45 amReply

      Hey Raaj, Yes I do believe in Google image traffic.

      And the reason is simple one of my blog gets traffic more for Google images.

      If you ask me why and how you get image traffic? Answer is damn simple optimizing images.

      Yes mate am ready to have long discussion.

      ~@Khajamoin1
      Khaja moin recently posted..How to Install WordPress Theme – 2 Ways of InstallingMy Profile

  6. Guy ManninghamJanuary 4, 2013 at 4:20 pmReply

    The best thing you can do is have fresh, keyword-dense content that’s indexed regularly. You also forgot to include a Dublin Core and a few other tricks of the trade.
    Guy Manningham recently posted..Bacon Wallet: Check Please!My Profile

  7. KamranMarch 4, 2013 at 8:56 pmReply

    Hi,

    Khaja you have share the great 10 on page seo technique with us, this will help to improve the search engine result plus also save us from new Google algorithm, i really like your work Khaja keep it up and share more.

  8. SmartkathyApril 8, 2013 at 11:35 amReply

    Hi khaja. Your points are very correct. Thanks for sharing it.

  9. Craig Wilson @ Digital Marketing ConsultantJuly 2, 2013 at 7:46 amReply

    Hi.. your On Page optimization techniques are very true, we have to resolve on page optimization factors for improving our webs site performance. So thanks for sharing this with us.
    Craig Wilson @ Digital Marketing Consultant recently posted..PwC predicts advertising market to lift, led by onlineMy Profile

  10. KiranJanuary 1, 2014 at 10:58 amReply

    Very nice information, I have not heard number in title can explain why should we use it.

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