Okay, I agree that it depends on business, if you have something more related to offline world then you might opt for offline marketing.
But you know that many offline businesses started their online marketing campaigns.
Why they want to increase their network online when their business is more offline?
Well, I will say this is a dump question. When many people from offline world entering into online then why shouldn`t these businesses?
Now coming to the title, Online vs Offline Networking……..
What I actually want to convey from this post?
Well I don`t want waste your time reading some stuff and then in conclusion I write main points.
Reason for writing this post is, starting an offline campaign to your online business.
Yes, you read it right.
What is the reason of starting an offline networking when you have strong online networking?
Why Offline Networking is Important?
Though, I agree that many people now-a-days prefer eShop than going out to buy. They prefer to buy those things online which they have seen offline.
Yes, it might be a shock! But it`s true.
How can you expect a user to give his/her credit card details to an unknown site? Without trust they will not buy anything from you.
So, how to build trust?
It`s simple, people trust on services which is reliable. And to show them that your business is reliable you need to step ahead and enter to their real world with offline marketing.
Real world has more impact than virtual world.
You have plenty of offline marketing campaigns to try with. But make sure to try with different marketing campaigns like you do online.
Don`t miss: 8 Ways to Promote Your Business Over Facebook
Combination Online & Offline Networking
For a business either online or offline it`s must to have network. Hope you all agree with me.
How about combining both online & offline?
You might think that it`s out of your budget, but it can be made within your budget. How?
Applying those strategies which can yield you profits and help you to increase your business.
Well, so many question raises now? Right?
Hire some professional or best way is just try out with small amount and see how it can benefit your business.
My Personal Experience
Before entering to online marketing I increased my networking in offline world which helped me to bag 2 big projects. And it took very less time, only thing I did is having good relation with all of them, I shown them how I handle projects.
Isn`t it simple?
Few of them went away but still, I continue to have good relation with them, not for personal or business benefits but as a human being. Sometimes I even help them for free of cost.
Those who don`t have time and scrolled down here, start concentrating on both online and offline networking. This is help you get more traffic and more leads to your business.
Don`t forget to share your experience here in comments!