When you tell me about starting an online business then first thing strikes my mind is keywords then few best keyword research tools too!
Wonder what you can do with a keyword if your blog need only social media traffic? If you`re really thinking about this, then I must you don`t have any idea what a keyword is.
Sorry, you can get it from Wikipedia. I want you to understand not just by heart the definition.
When you search anything in Google then it saves mostly searched phrases, this calculation made depending on number of people searched (globally and with respect to region) helps you (SEO, blogger etc…) to know what a user is searching for.
Knowing what a user interested in can help you anywhere from social media to search. Got it?
There are many free as well as paid tools available for getting actually number of user searching for particular keyword. Which will help you to start your online business.
Read this post on online marketing vs offline marketing
If you went through this task (keyword research) successfully then you`re done with half of your work.
And you can`t do this without keyword research tools.
Best Keyword Research Tools Used by Pros
Note: I`m not going to show how to do keyword research, am just sharing those tools which are mostly used.
#1 Google Adwords Keyword Tool
No doubt, Google knows well about search and they are sharing this with us for FREE! Google adwords keyword tool is best keyword research tool available online. You can know searches globally and locally.
You can different options to select like country, exact, broad and phrase search. Link
Tip# Select “Exact” while doing keyword analysis.
#2 SEO Book Keyword Suggestion Tool
SEO Book with WordTracker providing this simple keyword analysis tool. If you`re newbie in blogging then SEO book tool is best option for you, as you also get lots of free tools with it. Best thing about this tool is it displays Google Insights with which you know user search behavior.
Also you get newsletter to help to optimize your blog. Link
#3 Google Trends
Unlike Google`s keyword tool Google trends displays a graph showing how often a keyword is being searched. With this you can easily know in which month and in which country a particular term is searched.You can also compare two search terms to select one. With it`s forecast feature you can see how it will be in coming months. Link
Let me take a screen shot of Google trends graph.
#4 Wordtracker.com (PPC & SEO)
Are you serious about your business? Then you must go with WordTracker. WordTracker is keyword research tool which also manages you PPC campaigns. It`s easy to use and user friendly features helps any person to start an campaign with first class keywords.
You need to link your Google Adwords account with it and you`re done. It`s a paid tool, can take a free trial. Link
Don`t miss this related post on Organic Search Engine Traffic Vs Paid Traffic Which is Better
Prefect keyword research tool for bloggers. It`s a premium tool. You get back every penny. I`ve wonderful experience with them. Very soon I will be writing complete review on Market Samurai. You need to connect your Google Adwords account to use. Now let me just highlight it`s features.
SEM rush displays every information about search. Keywords analysis, competition analysis, PPC, FB ads etc…
It`s displays exact search volume, with related and matched search queries to help you get different keywords. This is premium tool. If you`re more into SEO & less PPC then SEMrush is must.
I bought it for my client projects, I found it very helpful. Competitor analysis with SEMrush is awesome. Link
I tried it`s trail version, as I`ve Market Samurai & SEMrush I didn`t bought it. but if you`r not using any paid tool for keyword research then Long Tail Pro is perfect for you to start.
It`s damn simple, after connecting your Google account you will be displayed with searches and you can see it`s competition too, just like Market Samurai. Which helps to decide the lowest competition keyword. Link
Stay tuned in next post will be on how to do keyword research. Subscribe if you don`t want to miss.